AMBL Corporation Secures Patent for SHIFTRACER Technology
AMBL Corporation, headquartered in Shinagawa, Tokyo, has reached a significant milestone by obtaining a patent for its innovative technology known as SHIFTRACER. This system leverages multiple camera feeds to identify and track the same individual across commercial spaces, enhancing the precision of behavior analysis and customer insights. With this recent patent approval (Patent No. 7667848), AMBL aims to revolutionize how commercial facilities understand and engage with their customers.
Background of SHIFTRACER Technology
In recent years, the integration of digital technologies within commercial facilities has intensified, driven by the quest to enhance customer experiences and optimize store operations. However, existing camera systems often struggle to accurately capture customer behavior within these spaces, particularly when it comes to tracking the same individual across multiple camera feeds. This challenge has hindered effective tenant placements, event assessments, and analyses of customer purchasing behaviors, making data-driven decision-making difficult.
AMBL’s patented technology addresses these challenges by creating an advanced person tracking system. The innovation effectively manages and updates individual feature data to accurately identify and track persons while minimizing computational costs. This approach allows for rapid and precise tracking, especially crucial in large commercial settings.
What is SHIFTRACER?
SHIFTRACER is AMBL's system designed to capitalize on its patented technology. It utilizes feeds from multiple cameras installed in commercial properties to identify and track the same individuals, providing deep insights into customer movement and behaviors. Key functionalities of SHIFTRACER include:
- - Tenant Entry Rate: Measures how often customers enter specific stores.
- - Floor Traffic Counts: Tracks the number of customers on different floors.
- - Passing Customer Identification: Determines which customers merely pass by without entering facilities.
- - Occupancy Counting: Monitors real-time customer counts within the property.
These capabilities empower facility operators to make informed decisions about tenant placements and event strategies, ensuring a data-driven approach to optimizing operations.
Future Outlook
Looking ahead, AMBL plans to leverage SHIFTRACER to maximize customer behavior data insights, thereby fostering improved facility experiences and supporting business growth. The company aims to further enhance its offerings by optimizing tenant placements and event planning based on real-time customer trend analyses. Collaborations with POS and membership systems are also in the pipeline to integrate purchasing and movement data for comprehensive analytics. Moreover, AMBL is committed to developing advanced AI-driven predictive analysis features to anticipate visitor numbers and dwell times based on historical data.
CEO Statement
Masahiro Mouri, CEO of AMBL Corporation, expressed his enthusiasm regarding the recent patent acquisition. He noted that this achievement not only showcases AMBL's technological capabilities but also represents a pivotal step towards empowering commercial facility operators in their customer behavior analysis efforts. Mouri highlighted that this technology is foundational for optimizing operations and enhancing customer experiences and is confident that it will allow more facility managers to harness SHIFTRACER for data-driven decision-making. He reiterated AMBL's mission of building a society where those who challenge themselves are rewarded through digital innovation.
With the patent secured and promising developments in sight, AMBL is well-positioned to redefine the landscape of customer behavior analysis in commercial environments, marking a transformative journey ahead.