#Sustainability #London #Costa Rica #United Kingdom #London Tech Week

Costa Rica's Stand at London Tech Week 2025

Costa Rica is making its mark at London Tech Week 2025 by presenting a value proposition that emphasizes innovation, sustainability, and investment. Recognizing that innovation must align with purpose, Costa Rica aims to highlight its potential as a partner for global companies looking to thrive in sustainable markets.

A Unique Offering

At booth #392, the Costa Rican delegation comprises notable tech firms including WillDom, Pura Vida Growth, WAM Digital, Congero, Square Codex, and Toursys alongside officials from the Foreign Trade Promotion Agency of Costa Rica (PROCOMER). Their focus will be on promoting expertise in software development, outsourcing, artificial intelligence, and digital marketing.

Laura López, the General Manager of PROCOMER, emphasized Costa Rica's reputation for providing reliable and innovative solutions. She stated, "We are known for our bilingual talent and competitive investment environment, making the country a strategic partner for scaling operations globally. Our presence at London Tech Week affirms our dedication to driving innovation within the context of sustainability and national well-being."

Interactive Sustainability Experience

A notable highlight of the Costa Rican booth will be an interactive sustainability experience. Participants can engage in a digital challenge that underscores the country's environmental achievements, allowing them to ‘plant’ a virtual tree. This tree will correspond with a real-life planting in Costa Rica, symbolizing a transition from digital engagement to tangible climate actions. According to Adriana Acosta, Director of essential COSTA RICA, “We are not just telling a green story; we are taking action. This activation embodies our 2035 Country Brand Strategy, aiming to inspire others to join the journey Costa Rica is leading.”

Learning Lab Session

Furthermore, Costa Rica is set to lead a Learning Lab session titled “Natural Intelligence Powering Tech Innovation from Costa Rica.” This session will elaborate on the country’s comprehensive approach to technology and innovation, with an emphasis on its bilingual talent pool, legal certainty, and a model that intertwines sustainability with social impact.

Additionally, the Costa Rican delegation is planning targeted investment promotion activities which will include meetings with potential investors and networking opportunities within the tech and life sciences sectors. They will also visit UK startup ecosystems to explore collaboration opportunities, further underscoring the nation’s commitment to open innovation and sustainable growth.

A Platform for Connections

London Tech Week serves as a pivotal opportunity for Costa Rica to scale its operations and connect with European leaders in tech. With an anticipated audience of over 45,000 participants from 90 countries, the event facilitates a fertile ground for fostering strategic partnerships.

Pablo Arroyo, Managing Director of WillDom Costa Rica, expressed enthusiasm for the event, noting, “London Tech Week is not only a venue for inspiration from artificial intelligence innovators but also a place for discovering opportunities and establishing human connections that could lead to strategic collaborations.”

Conclusion: A Forward-Thinking Economy

Through its active participation, Costa Rica is striving to reinforce its global identity as a robust, forward-thinking, and purpose-driven economy. With a relentless pursuit of innovation and sustainability as its guiding principles, the nation invites companies worldwide to engage, invest, and collaborate for a sustainable future. The commitment to fostering both technological advancement and environmental stewardship stands as a hallmark of Costa Rica's strategy at London Tech Week 2025.