Ram Brand Unleashes 'Never Stop Being American' Marketing Campaign

Ram Truck has officially launched its latest marketing initiative titled "Never Stop Being American." This campaign is particularly significant as it marks the introduction of the brand's new ethos, encapsulated in the tagline "Nothing Stops Ram." The campaign aims to honor and celebrate various aspects of American culture, its people, pastimes, and traditions, presenting a vigorous definition of what it means to be American today.

The marketing campaign was set in motion on Flag Day, a fitting occasion, and is accompanied by a custom rendition of "The Star-Spangled Banner" performed by guitarist Kenny Wayne Shepherd. UFC President Dana White narrates the promotional anthem, which showcases a vivid tableau of American life—with an outstanding mix of adrenaline-fueled visuals featuring HEMI V-8 engines, NASCAR racing scenes, rodeos, and even tattooed grandmas enjoying the festivities. The 60-second spot is rich with engaging imagery including fireworks, Ram trucks, and fighter jets trailing patriotic smoke, bringing forth high energy and a sense of pride that resonates with the audience.

In a bold move, the brand is not just promoting its vehicles but aligning itself closely with key events that resonate with American values. Following the launch, Tim Kuniskis, CEO of Ram, recently declared the much-awaited return of the HEMI V-8 engine as a response to consumer demand. This adds an extra layer of excitement for fans of Ram Trucks, as it not only marks a significant revival of a classic powertrain but also signals the brand's anticipated return to NASCAR racing. Kuniskis emphasized, "Nothing stops Americans, and nothing stops Ram," highlighting their commitment to delivering what their customers desire.

The marketing effort is not happening in isolation. Ram has partnered with Glue IQ in the campaign's development, collaborating with the advertising agency Doner to refine the new tagline. The cross-channel approach, inclusive of television and social media, alongside a focused NASCAR media blitz, aims to capture the collective spirit of a country poised to celebrate the 250th anniversary of its independence.

As part of this ongoing celebration, Ram has secured a prominent role as the exclusive truck sponsor for America250, the organization responsible for coordinating the commemorative events surrounding this milestone. This partnership is poised to elevate the Ram brand's visibility, integrating it into the narratives of freedom and independence ranging across the upcoming year.

Notably, the Ram brand indicates its commitment to strengthening ties with the customer base by reintroducing the HEMI V-8, demonstrating adaptability and responsiveness to market demands. Kuniskis articulated this notion during an announcement made live at a NASCAR event, reinforcing that Ram is eager to provide its customers with a diverse range of options that many have been advocating for.

In conjunction with these initiatives, Ram has rolled out its "Ram-Demption" campaign, which directly ties into NASCAR's narrative over the past weekend, showcasing their commitment to race fans and truck enthusiasts alike. The promotional content features interactive coverage of NASCAR events, giving Ram significant exposure within this vibrant racing community.

Additionally, the 2025 lineup of Ram Trucks promises numerous enhancements, particularly in its heavy-duty and light-duty segments. Various vehicles are reportedly evolving to meet customer needs for performance, luxury, and utility, including the introduction of the Ram 1500 RHO, marketed for exceptional off-road capabilities.

In summary, the unprecedented vigor of the 'Never Stop Being American' campaign not only resonates with the heart of American culture but also demonstrates Ram's ambition to reclaim prominence in the automotive industry. The strategic alignment with major celebrations and timely powertrain revivals positions Ram as a brand that not only reflects but also embodies the spirit of American resilience and creativity. As the Ram brand charges forward, it looks to leave an indelible mark resonating with consumers during this momentous year.