#United States #New York #World Aquatics #TYR Sport #competitive swimming

TYR Sport and World Aquatics Form Groundbreaking Partnership

In a significant move for the world of competitive swimming, TYR Sport has announced a landmark partnership with World Aquatics—the governing body overseeing aquatic sports on an international level. This partnership means that TYR becomes the exclusive global supplier of performance swimwear and aquatic gear for World Aquatics, reinforcing its position as a leader in the swimming industry.

A New Era for Competitive Swimming

The partnership will officially kick off at the upcoming 2025 World Aquatics Championships, set to take place in Singapore this July. This multi-year agreement will not only see TYR providing athletes, federations, and event officials with state-of-the-art technical swimwear and accessories but also emphasizes their commitment to innovation and precision in competitive sports.

TYR's high-performance products are not just functional; they're crafted with input from elite athletes to ensure they meet world-class standards for both training and competition. This partnership exemplifies the shared vision between TYR and World Aquatics for enhancing athlete experiences and deepening engagement with fans globally.

World Aquatics and TYR aim to expand the reach of competitive swimming, ensuring that swimmers at all levels have access to top-tier resources that enable them to excel. The partnership is a mutual commitment to elevate aquatic sports and create more opportunities for performance-driven excellence. Industry leaders believe that this collaboration will set new benchmarks in athlete support and engagement.

Voices from Leadership

Matt DiLorenzo, the Chief Executive Officer of TYR Sport, expressed pride in this partnership, stating, "We are thrilled to collaborate with World Aquatics and support the global aquatics community. This partnership stands as a testament to our mission of empowering athletes and promoting innovative sports solutions.”

Husain Al-Musallam, President of World Aquatics, emphasized that the welfare of athletes is their priority. He remarked, "Our partnership with TYR allows us to provide swimmers from all around the world with unparalleled support for their athletic ambitions. TYR’s renowned performance-driven products are set to redefine the experience for competitive swimmers everywhere."

Strategic Developments and Future Initiatives

This partnership is expected to implement a series of launch events and initiatives throughout the World Aquatics Championships and by extension throughout the annual calendar of World Aquatics events. The collaboration will feature joint strategies aimed at promoting aquatic sports, enhancing athlete accessibility, and fostering community support around competitive swimming.

As TYR Sport continues to execute its international growth strategy, this partnership will undoubtedly increase its visibility at some of the most prestigious events the sport has to offer. By actively participating in these global occasions, TYR is poised to reach larger audiences while emphasizing its dedication to athlete-first innovation.

About TYR Sport

Since its establishment in 1985, TYR Sport has been at the forefront of developing cutting-edge swimwear and triathlon gear. The brand has established a legacy of innovation that supports athletes in their quest for personal and world records.

About World Aquatics

World Aquatics, founded in 1908, is the international governing authority for aquatic sports and operates independently with 210 National Federations worldwide. Its mission is to promote aquatic sports and enhance health and life through water participation. Recognized by the International Olympic Committee, World Aquatics oversees swimming, water polo, diving, artistic swimming, open water swimming, and high diving.

This partnership is a monumental step in the journey towards uniting athletes and expanding the horizons of competitive swimming. The future is bright with cooperation between TYR Sport and World Aquatics, promising innovation, performance, and enhanced experiences for fans and athletes alike.