Hisense Unveils AI-Powered Innovations at FIFA Club World Cup 2025
Hisense Unveils AI Innovations at FIFA Club World Cup 2025
In a bold display of its commitment to artificial intelligence, Hisense has taken center stage at the FIFA Club World Cup 2025 with the impactful message "AI YOUR LIFE." As a leading name in the realm of consumer electronics, the brand is showcasing its advancements in AI technology, which reflects its vision for human-centered innovation.
Hisense has been a pioneer among consumer tech brands in integrating smart functionalities into its entire product lineup. Central to their innovations is the Hi-View AI Engine X, marking the company's most powerful AI processor to date. This advanced engine employs deep neural networks, learning and adapting like the human brain, optimizing sound and picture quality across a range of content—from high-paced sports events to cinematic features and immersive gaming experiences.
The Hi-View AI Engine X powers the next generation of ULED televisions, encompassing four core features: AI Picture, which ensures lifelike contrast, color, and motion; AI Sound, offering adaptive clarity and remarkable acoustics; AI Scenario, for automatic mode-switching; and AI Energy, delivering top performance with enhanced efficiency. Together, these features provide users with a more engaging and intelligent viewing experience for every match, goal, and moment captured on screen.
But Hisense's commitment to smart technology extends beyond just screens. Through its ConnectLife platform, the brand is enhancing smart connectivity throughout homes. Users can enjoy seamless, scenario-based intelligence, transforming activities from AI-assisted cooking to personalized laundry care. The PureFlat Smart Series refrigerator, with its integrated 21-inch screen, acts as a hub for easy management of connected devices.
For Hisense, whether it’s a display or an appliance, the essence lies in home—rooted in love. This belief is further magnified by AI, making technology more intuitive, responsive, and emotionally connectable. As sports enthusiasts celebrate the thrilling moments on the global stage, Hisense invites everyone to embrace these moments with intelligent products that understand, adapt, and inspire.
Founded in 1969, Hisense has become a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. Renowned for delivering high-quality multimedia products, home appliances, and smart IT solutions, Hisense ranks second in worldwide TV shipments according to Omdia (2022–2024) and holds the leading position in the category of televisions with 100 inches or more in size.
As the first official partner of the FIFA Club World Cup 2025™, Hisense is dedicated to fostering global sports partnerships, connecting with audiences around the world. The brand emphasizes the importance of technology in enhancing daily life and provides solutions that resonate with human emotions and experiences.
For more information about Hisense and their innovative AI technologies, visit their official website.