Suntory Launches MARU-HI Variety Pack with Four Unique Japanese Flavors for U.S. Market

Suntory Unveils the MARU-HI Variety Pack

Suntory Holdings has made waves in the U.S. beverage market with the introduction of its MARU-HI Variety Pack. This exciting launch marks the brand's first multi-flavor package since its debut earlier this year. Available in a convenient 12-can case, the package features all four MARU-HI sparkling cocktail flavors — Traditional Citrus, Strawberry, Pineapple, and Kiwi.

The Perfect Sampling Opportunity

Shoppers can now easily sample the full range of MARU-HI flavors in one convenient purchase. Each variety pack includes three cans of each flavor, making it ideal for summer barbecues, beach outings, or sushi nights at home. Each cocktail boasts a refreshing taste that is rich in the essence of Japanese culture, making it a unique offering in the ready-to-drink market.

Flavor Profile Details

1. Traditional Citrus: This flavor features a subtle lemon-lime backbone, providing a refreshing drink that captures the heart of Japanese tradition.
2. Strawberry: A vibrant and fruity option with a bright flavor that is sure to appeal to berry lovers.
3. Pineapple: Drawing inspiration from the tropical climates of Southern Japan, this flavor offers a juicy burst of tropical refreshment.
4. Kiwi: This sweet-tart blend presents a lightly exotic taste profile that has become a popular favorite in Izakaya bars.

Availability and Pricing

The MARU-HI Variety Pack is set to hit California retail and e-commerce platforms by the end of June 2025, with plans to roll out in Hawaii starting July 2025. The suggested retail price is approximately $21.99, aligning it with other leading hard seltzer 12-packs available on the market. In addition to this variety pack, consumers can also find single-flavor 6- or 12-packs and 24-ounce singles.

Japanese Chu-hi, Reimagined

Originally served in Tokyo's lively izakaya bars, Chu-hi cocktails have paved the way for Japan's burgeoning ready-to-drink market. MARU-HI captures this essence, modifying it into an approachable yet unique flavored-malt beverage. Each 12-ounce serving contains around 128 calories and fewer than 8 grams of carbohydrates, appealing to health-conscious consumers.

A Step Towards Global Leadership

The launch of this variety pack is a strategic move by Suntory, as the company aims for significant growth within the ready-to-drink sector. By 2030, Suntory is determined to become the world's leading brand in this category. To find MARU-HI products near you, interested consumers can visit maruhi.com or follow the brand on social media platforms like Instagram, YouTube, and Facebook under the handle @DrinkMaruHi.

About Suntory Group

Founded in 1899 in Osaka, Japan, Suntory Group has grown from a family business into a global powerhouse in the beverage industry. The company is committed to crafting unique experiences grounded in the harmony of nature and culture. With a diverse product lineup that includes award-winning Japanese whiskies, iconic American spirits, and various non-alcoholic beverages, Suntory continues to innovate and cater to a global audience. As of 2023, Suntory's annual revenue, excluding excise taxes, stood at $20.9 billion, showcasing its remarkable evolution and expansive reach.

The launch of the MARU-HI Variety Pack highlights Suntory's commitment to broadening and enriching the drinking experience of consumers, encouraging them to explore the vibrant flavors inspired by Japanese bartending traditions.