#Japan #Tokyo #Healthy Living #SOMPO Himawari #Longevity Research

SOMPO Himawari Life Launches Innovative Donation Program

SOMPO Himawari Life Insurance Co., led by President Yasuki Kume, is embarking on a new initiative aimed at extending healthy life expectancy. Beginning June 10, 2025, the company will replace traditional congratulatory flowers and telegrams to its business partners with donations to the National Center for Geriatric Medicine. This program aligns with the company’s overarching purpose of creating a future filled with "safety, security, and health," contributing to a sustainable society.

Background and Purpose

In light of the increasing awareness of sustainability, SOMPO Himawari Life has observed a growing number of business partners declining the acceptance of congratulatory gifts such as flowers and telegrams. Simultaneously, there is an increasing demand within the company for eco-friendly practices and a review of business tradition. This feedback has propelled SOMPO to seek out a way to express good wishes that is both environmentally friendly and contributes positively to society. The resultant program marks a transformative shift in how the company engages with its stakeholders during celebratory occasions.

Details of the Program

Historically, SOMPO Himawari Life has expressed gratitude for its partners' support by sending congratulatory flowers and telegrams during their promotions or achievements. However, moving forward, the company will redirect the funds that would have been used for these gifts to a designated charitable cause selected by SOMPO.

Donation Recipient

As part of the SOMPO Group's well-being initiatives, the company is directly addressing three primary concerns related to health, caregiving, and retirement funding. The donation will specifically support the National Center for Geriatric Medicine, which engages in research activities dedicated to extending healthy life expectancy. This aligned mission aims to uplift customers' lives and helps realize their dreams by investing in research that benefits public health.

Future Outlook

With the initiation of this program, SOMPO Himawari Life has decided to respectfully decline any congratulatory offerings from its business partners directed toward company executives and employees. While this decision may seem unconventional, the company encourages understanding and support for this new direction. Through this program, SOMPO aims to actively collaborate with business partners in reducing environmental burdens while promoting healthy life expectancy. Ultimately, the goal is to contribute to a society where individuals can age gracefully and live independently in good health.

This new approach not only reflects SOMPO Himawari Life's commitment to social responsibility but also sets a precedent in corporate philanthropy, demonstrating that businesses can make meaningful contributions beyond mere transactions. By choosing to prioritize community health and well-being, SOMPO is paving the way for a more conscious corporate culture, influencing other enterprises in the industry to follow suit.