Midea Becomes Global Sponsor for AFC National Team Competitions

Midea Takes a Major Step in Sponsoring AFC Competitions

Midea, recognized as one of the top international brands in smart home appliances, is excited to announce its new position as a global supporter of the Asian Football Confederation's (AFC) national team competitions. This multi-year partnership officially kicks off with the AFC Asian Qualifiers™ for the Road to 26 and will also include the highly anticipated AFC Women's Asian Cup Australia 2026™, which aims to inspire a fresh generation of football talent.

The landscape of Asian football is about to witness some thrilling moments, especially with the upcoming AFC U23 Asian Cup™ scheduled to take place in Saudi Arabia in 2026. Not only will it serve as a competitive arena for many teams aiming for the title, but it will also function as a qualifying tournament for the 2028 Summer Olympics.

In the year 2027, Midea will further solidify its presence as a global sponsor during the AFC Asian Cup Saudi Arabia 2027™, marking the first time the tournament will be held in Saudi Arabia. This event is anticipated to be historical and momentous for both the AFC and Midea as they forge ahead together in this venture. Lewis Fu, the President of International Business at Midea, expressed enthusiasm about being a pivotal part of this footballing chapter. 'The next four years will signify an important segment of AFC's football history, and at Midea, we are thrilled to be part of creating memorable experiences. Through our collaboration with various club competitions, we envision growing alongside the AFC as our home appliance business expands throughout the region,' he stated.

Midea's commitment doesn't stop with the adult competitions. The partnership will also span to youth events, including tournaments such as the AFC U20 Asian Cup™, AFC U17 Asian Cup™, as well as the respective Women's Cups. This alignment showcases Midea's dedication to fostering young talent and supporting the development of football across Asia.

About AFC

The Asian Football Confederation (AFC) is the governing body of Asian football and part of FIFA’s six confederations. Established in 1954 and headquartered in Kuala Lumpur, Malaysia, the AFC comprises 47 member associations. It organizes prestigious tournaments such as the AFC Asian Cup™ and AFC Women’s Asian Cup™ while also overseeing major club competitions like the AFC Champions League Elite™ and AFC Women’s Champions League™.

About Midea

Founded in 1968, Midea has grown to become a global leader in smart home appliances, boasting a diverse product range that includes air conditioners, refrigerators, washing machines, dishwashers, ovens, air fryers, and robotic vacuums. Midea Group employs over 190,000 individuals worldwide and posted annual revenues of $57.5 billion in 2024, ranking 277th on the Fortune Global 500 list. For more details about Midea’s innovative products, visit midea.com/global and to learn about Midea Group, check out midea.com.cn/en.

This partnership not only enhances Midea’s brand visibility but also emphasizes its commitment to driving positive change and support for sports initiatives across Asia. As the excitement builds around these upcoming tournaments, both Midea and the AFC look forward to a fruitful collaboration that will resonate within communities and contribute to the growth of football in the region.