Danone's New Drink
2025-07-01 03:52:10

Danone Unveils New Functional Yogurt Drink for Fat Burning

Danone Japan, headquartered in Meguro, Tokyo, is excited to announce the release of the "Danone BIO Fat Burning Yogurt Drink." This product is a significant milestone for the Danone BIO brand, which has introduced its first functional drink that boosts fat burning by 40% thanks to the key ingredient, allulose. Available in plain and blueberry flavors, this innovative yogurt drink marks the brand's return to beverage offerings after seven years.

Starting July 7, 2025, the plain variant will be available in convenience stores nationwide, while both plain and blueberry flavors will hit supermarket shelves on August 4.

According to research conducted by Danone Japan, Japanese consumers are particularly concerned about health topics, with "diet and obesity" ranking first at 23.4%, followed by "intestinal health" and "women's issues." This high demand for dietary products prompted Danone to create the Fat Burning Yogurt Drink, focusing on the one functional ingredient that consumers need.

The market for yogurt and probiotic drinks has seen a remarkable increase in the popularity of smaller portion sizes, now accounting for approximately 33% of the overall market. The Danone BIO Fat Burning Yogurt Drink comes in a convenient 100g single-serving size, making it easy to incorporate into busy lives—perfect for consumption in the morning, during work breaks, post-exercise, or before bedtime. Consumers can choose from a refreshing plain taste or a delightful blueberry flavor, both thoughtfully designed for ease of use and enjoyment.

This yogurt drink harnesses the fat-burning properties of allulose, which is a type of rare sugar found in nature. Scientific studies indicate that allulose can enhance fat burning during physical activities and even in resting states, with fat oxidation rates increasing by as much as 40% with exercise and 10% at rest due to hormonal changes stimulated by allulose intake.

Nutritionally, each 100g drink contains only 26 kcal for plain and 27 kcal for blueberry, with zero fat, allowing consumers to indulge healthily. The plain variant features a mild yogurt flavor complemented by the gentle sweetness of allulose, while the blueberry flavor offers a refreshing blend of berry tang and yogurt acidity.

The Danone BIO brand encourages ongoing health maintenance and fat management with enjoyable and sustainable dietary habits. Additionally, all products in the Danone BIO line feature BE80, a unique strain of Bifidobacterium that is 100 times more resistant to stomach acid than standard strains, ensuring that beneficial bacteria survive the digestive process and thrive in the intestines.

As part of its commitment to health, Danone Japan emphasizes maintaining a balanced diet, with its products contributing to various aspects of health management in easy and delicious ways. The Danone BIO Fat Burning Yogurt Drink reflects the brand's evolution into addressing modern health concerns while maintaining superior taste and quality.

For further details about the product, visit Danone's dedicated product introduction page at Danone BIO Drink.

Product Overview


  • - Functionality: Contains allulose which increases fat burning by 40%.
  • - Caloric Content: 26 kcal (plain), 27 kcal (blueberry), both fat-free.
  • - Flavor Profiles: Plaine has a mild yogurt taste; blueberry offers a sharp fruit twist.

About Allulose


Allulose is a rare sugar found in minimal quantities in nature, known for its fat-burning and blood sugar-regulating properties. It gives a sweet flavor equivalent to 70% of that of sugar without the calories, making it a popular choice for health-conscious consumers.

Conclusion


The release of Danone BIO Fat Burning Yogurt Drink signifies a new approach to health and nutrition, aligning with consumer demands for functional yet enjoyable dietary options—encouraging everyone to explore their path to wellness through delicious choices.


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Topics Consumer Products & Retail)

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