Biz Communications Launches AI-Driven PR Team to Support Local Governments

Strengthening Municipal PR Support with AI

In June 2025, Biz Communications, a renowned PR company headquartered in Minato, Tokyo, has ventured into a pioneering initiative aimed at enhancing public relations support for local governments. The company, led by CEO Mitsuru Fujii, has introduced a new PR team that leverages unique generative AI technologies.

Local governments face a myriad of challenges today, including population decline, aging issues, economic revitalization, and the dissemination of crucial information regarding disaster management and healthcare. To tackle these complex issues effectively, it is essential to establish strategic communication while ensuring rapid execution and achieving visibility in credible media platforms.

To address these challenges, Biz Communications has focused on utilizing generative AI in several key operational areas:

1. Selection and Analysis of Media Approaches Tailored to Regional Characteristics
Understanding the unique traits of each locality allows for effective communication strategies that resonate with the audience.

2. Analysis of Social Issues, Market Sentiment, and Regional Trends
This involves extracting linguistic elements that reflect community needs and guiding PR efforts accordingly.

3. Structuring Media Data and Design for Usage
By organizing media-related data, the team can enhance its strategic approach to information dissemination.

4. Automated Generation of Media Approach Materials
Generative AI enables the automatic creation of documents such as Q&As and fact books, streamlining the preparation process for interactions with the media.

5. Proposal of Strategic Measures and Timing Diagnostics to Secure Exposure
Identifying the right time and method to communicate with the media is crucial in obtaining the desired exposure.

These AI-driven operational designs evolve traditionally subjective tasks of information curation and dissemination into more logical, efficient, and replicable processes. Moreover, the company's extensive know-how gained from numerous municipal projects across the nation enables it to directly translate the analyses and proposals generated by generative AI into tangible media exposure outcomes.

CEO Mitsuru Fujii stated, "For local governments, public relations is a 'means to solve issues.' Generative AI possesses the technology to support problem-solving. We believe that AI can act as a 'member of the team' as we work alongside local governments in the strategic design of information dissemination and media visibility."

Moving forward, Biz Communications intends to combine technological advancements with the insights of public relations professionals to effectively convey the true value of local attractions and policies. By delivering the charm of communities to society, the company aspires to pave the way for a better future for all.