Empowering Women for a Sustainable Future: KPMG's Innovation Contest Results Announced

KPMG Consulting's Innovation Contest for Women: Paving the Way for Sustainability

KPMG Consulting Inc., headquartered in Chiyoda, Tokyo, made a significant announcement regarding the Value Creation Innovation Contest: A Sustainable Future Led by Women. This pitch contest, part of KPMG’s WOVEMENTS® initiative, has recognized its top award winners.

Over 52 women submitted innovative ideas focused on solving sustainability challenges. The final presentations, featuring five finalists who successfully cleared both initial and secondary screenings, took place at the Women’s Pavilion in collaboration with Cartier during the Osaka Kansai Expo on June 30, 2025.

Winners Announced

Grand Prize Winner

- Name: Mayu Kawakita
- Idea Title: Overcoming Tourist Overload Through Gamification: Protecting Manners and Expanding Japanese Culture

Idea Summary: The project aims to develop an app that leverages popular aspects of Japanese culture to develop content addressing issues of overtourism and food waste. The goal is to promote sustainable tourism while contributing to regional revitalization.

Evaluation Points: The idea stands out for addressing the societal challenge of overtourism not just through regulations but by encouraging behavioral changes in an enjoyable manner. The potential for broadening its impact through collaboration with various stakeholders such as local communities and businesses is also commendable.