Unlocking the Potential of Live Commerce with Short Video Services

Introduction

In recent years, live commerce has emerged as a significant trend, especially on platforms like TikTok Shop, which has proven itself to be a formidable channel for businesses looking to boost sales. Understanding the increasing demand for effective promotional methods, 'Short Video Shop' has unveiled a new live commerce delegation service aimed at helping brands maximize their online sales potential.

About Short Video Shop

Founded with a vision to empower brands through short videos, 'Short Video Shop' has established an impressive portfolio with over 150 successful video projects since its inception. Realizing the increasing challenges businesses face in adopting live commerce solutions while managing existing operational demands, the company has introduced a comprehensive service. This allows for professional video production, led by experienced cast members who serve as live stream hosts to promote products effectively.

Service Overview

One of the primary concerns for businesses contemplating live commerce is the risks associated with exposing employees in front of the camera. 'Short Video Shop' aims to alleviate such concerns by providing external casts, which not only helps in portraying a more polished branding image but also minimizes risks for in-house staff.

Recently, they have launched an all-inclusive package combining video production and the participation of expert hosts. This strategic move allows businesses to ride the wave of growing live commerce opportunities without the usual hassle of setup and execution.

Utilizing an easy 30-second consultation form, interested businesses can effortlessly schedule meetings to explore how live commerce can fit their strategy.

Background for Service Launch

With e-commerce capabilities rapidly evolving on short video platforms, TikTok Shop stands out due to its large user base and high purchasing intent, presenting significant opportunities for retailers. However, many businesses struggle to allocate enough resources for implementing live commerce systems while also staying up to date with current trends in video production and effective live streaming.

Recognizing these challenges, 'Short Video Shop' has distilled years of knowledge and resources in short video creation and social media management into this service. By addressing these issues directly, the service aims to bolster businesses' success on TikTok Shop through an expert approach to live commerce.

Service Plans

1. Remote Set

- Duration: 1 live session of 50 minutes
- Creation of live commerce scripts and run sheets
- Rehearsals conducted prior to the live event
- Compliance checks
- Technical support during the live session: camera and computer for home shooting
- Provides 1 cast member per session
- Host location: Either the cast’s home or the company’s office
- Remote assistance for hosts via chat

2. On-site Set

- Duration: 1 live session of 50 minutes
- Creation of live commerce scripts and run sheets
- Rehearsals conducted prior to the live event
- Compliance checks
- On-site technical support: cameras and computers for live shooting
- Provides 1 cast member per 5 sessions
- Host location: Company’s office or designated studio
- On-site assistant for host arranged

(Note: Service plan details may be subject to change in the future.)

Benefits of Implementing the Service

- Increase in Sales and Conversion Rates: By utilizing user insights in video creation, businesses can anticipate direct sales increases and improved conversion rates from engagement in live commerce.
- Efficient Customer Acquisition: Leveraging TikTok’s expansive reach allows companies to engage new customers through compelling video content.
- Optimization of Video Production Resources: By outsourcing video production to a specialized team, businesses can allocate their internal resources more efficiently across other operations.
- Adapting to Trends: The service ensures that videos produced are in alignment with TikTok’s ever-changing algorithms and trends, allowing brands to maintain effective content strategies.

Future Developments

Starting from January 2025, 'Short Video Shop' is set to expand into a franchise model, establishing branches capable of handling production near various locations. In addition, they are exploring services related to short video materials, focusing on enhancing promotional efficacy. Furthermore, the development of an AI-driven impact forecasting system aims to refine marketing strategies even further through increased accuracy and insights.

About Bitegami Co., Ltd.

- Company Name: Bitegami Co., Ltd.
- Established: November 25, 2022
- Location: 5-18-3 Mita, Minato-ku, Tokyo, Japan 701 Doel Mita
- CEO: Mitsuru Ikeda
- Capital: 9,950,000 yen (including capital reserve)
- Business Activities: Short video planning, production, editing, management; social media advertising operations; franchise planning and management; and training for short video producers.
- Website: bitegami.com