PIF Unveils Expo 2030 Riyadh Company to Shape Sustainable Tourism and Legacy

On June 19, 2025, the Public Investment Fund (PIF) of Saudi Arabia announced the creation of the Expo 2030 Riyadh Company (ERC), aimed at developing and managing the facilities for the upcoming Expo 2030 event in Riyadh – the kingdom's first World Expo. This monumental initiative is not only about hosting an event, but it is fundamentally about setting a standard for sustainable tourism, while ensuring that the impact of the Expo lasts long after the event concludes.

Taking place from October 1, 2030, to March 31, 2031, Expo 2030 Riyadh is designed to cover an expansive 6 million square meters, making it one of the largest World Expo sites ever built. Conveniently located north of the city, near the future King Salman International Airport, the expo facilities will have direct access to iconic destinations across the Saudi capital.

The event is projected to attract over 40 million visitors from around the globe, reflecting the opportunities inherent in hosting a World Expo. Among the impressive aims of the ERC is to convert the exhibition area into a multicultural hub post-Expo. This transformation will result in a vibrant global village that encompasses a diverse array of retail options, food and beverage experiences, alongside an international residential community boasting world-class amenities.

In a statement from Saad Alkroud, Head of the Local Real Estate Investment Division at PIF, the establishment of ERC aligns with PIF's strategy focused on economic transformation and diversification. The organization stands firm on its commitment to produce sustainable and lasting economic benefits for Saudi Arabia while ensuring that urban innovation is integrated into the fabric of the hospitality and tourism sectors.

The financial outlook for Expo 2030 Riyadh is undeniably promising. During its construction phase, it is anticipated to contribute approximately $64 billion to the GDP, creating around 171,000 jobs in both direct and indirect capacities. Once operational, the site is expected to add another $5.6 billion towards the national GDP.

In addition, countries taking part in the expo will have the chance to construct permanent pavilions, allowing them to take part in the city's long-term legacy. This opportunity not only nurtures international collaboration but also opens pathways for potential long-term business and investment growth.

PIF continues to secure its standing as a key player in the global economic landscape, consistently shaping key sectors and pushing forward innovative projects. As a vital entity promoting the goals of Vision 2030, PIF is committed to advancing its strategic initiatives that ensure robust returns while contributing to the kingdom's diversification efforts.

By capitalizing on its locally-rooted and globally interconnected ecosystem, ERC stands to benefit immensely from partnerships with both local and global private sectors. These collaborations will focus on constructing and managing the cultural and entertainment programming critical to making Expo 2030 a resounding success.

Indeed, the anticipation surrounding Expo 2030 Riyadh highlights the city's ambition to position itself as one of the fastest-transforming capitals in the world today. This event will showcase Saudi Arabia's unique blend of sustainability, connectivity, and a remarkable quality of life for millions of people. Securing the rights to host Expo 2030, Riyadh emerged victorious in the competition held in November 2024, making a strong impression on the global stage. This initiative is not only a significant milestone for Saudi Arabia but is poised to leave a profound legacy for years to come, setting new benchmarks in tourism, culture, and international engagement.

Topics General Business)

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