Aaron's Marks 70 Years with a Special Celebration at EchoPark Speedway

Aaron's Marks 70 Years Back at EchoPark Speedway

Aaron's, the well-known rent-to-own retailer, is celebrating a significant milestone this weekend as it commemorates its 70-year legacy in the industry. The event is taking place at its home track, EchoPark Speedway, a venue that has been synonymous with thrilling racing and memorable moments since 1960.

This special occasion not only celebrates the longevity of Aaron's but also marks its return to the NASCAR scene, where the brand first made headlines back in 2000 with the beloved "Aaron's Dream Machine" paint scheme. The iconic design instantly captured the hearts of racing fans and remained a fixture in NASCAR for 15 seasons, building a deep-seated connection with generations of race fans.

Nostalgia and Racing Roots

To honor this legacy, NASCAR driver Zane Smith will pilot the No. 38 Aaron's Ford Mustang Dark Horse, which prominently features Lucky Dog, the brand's cherished mascot. The car's design pays tribute to the spirit of racing and the joy that Aaron's aims to bring to its customers. As noted by Cory Miller, the CEO of Aaron's, the EchoPark Speedway holds a special place in the company's history, and the event allows them to reconnect with their racing roots and the community.

Huddled among racing enthusiasts in the Fan Zone, fans will have the chance to meet Zane Smith and take photos with the famed Lucky Dog, who will be decked out in a race-ready Aaron's firesuit. The excitement builds as the green flag waves for the Quaker State 400, which broadcasts nationally, allowing fans far and wide to tune in and enjoy the renowned NASCAR event.

Embracing the Community

Brandon Hutchison, Executive Vice President and General Manager of EchoPark Speedway, expressed enthusiasm about Aaron's contribution to the racing community. He highlighted the importance of the partnership and how it enhances the experience for fans at the racetrack. The Fan Zone will be bustling with activities designed to engage fans and create memorable moments that align with Aaron's commitment to providing exceptional value, both on and off the track.

Enter the Sweepstakes

Adding to the excitement is the launch of the "Fast Lane to Phoenix" sweepstakes. One lucky fan will have the chance to win a VIP experience at the NASCAR Championship Weekend at Phoenix Raceway, which includes round-trip airfares for two, premium tickets, a hotel stay, and $1,500 in cash. This sweepstakes encourages participation and brings the community even closer through racing. Interested participants can enter until September 14, 2025, making it an exciting time for Aaron's fans.

Looking Forward

Founded in Atlanta in 1955, The Aaron's Company has grown into a leading provider of rent-to-own services for a wide array of products, including appliances, electronics, and furniture. With over 1,100 locations across the U.S. and Canada, Aaron's continues to innovate and adapt in the retail landscape.

EchoPark Speedway remains a pivotal venue for NASCAR events, hosting two key weekends of racing each year, ensuring fan engagement through various community events throughout the year. As the 70th celebration unfolds, both Aaron's and EchoPark Speedway are set to mark this historic return with a resounding roar of engines and the enthusiasm of loyal racing fans.

In celebrating its past and looking to the future, Aaron's proves that its commitment to honoring its legacy goes hand in hand with its dedication to serving its customers. This weekend at EchoPark Speedway is not just a commemoration, but a vibrant celebration of community, racing spirit, and family values.