Tokyo Fashion Expo
2025-05-09 00:12:07

Excitement Builds for the 40th Tokyo Fashion Goods Trade Show: Latest Trends in Cosmetics and Character Merchandise

Anticipation for the 40th Tokyo Fashion Goods Trade Show



The 40th Tokyo Fashion Goods Trade Show, organized by the Japan Fashion Goods Association, is just around the corner! Scheduled for June 4-5, 2025, at the Tokyo Metropolitan Industrial Trade Center, this event is a must-attend for retailers and manufacturers alike. It will present an array of products from various sectors including cosmetics, fancy goods, and character merchandise.

A Unique Experience



This trade show is particularly significant as it marks its 40th edition, an important milestone for the industry. The event will bring together high-sensitivity companies from across multiple sectors to network and discover the latest trends in merchandise. Attendees can expect to see innovative approaches and cutting-edge products that are making waves across multiple categories.

In addition to the exhibits, the show will feature special booths dedicated to beloved characters. Notably, the “Miffy Character License Booth,” which will showcase 27 companies under the sponsorship of the Blue Club and Dick Bruna Japan. Also, there will be an exciting “Sanrio Characters License Booth” featuring 18 companies, supported by Sanrio. This is a unique opportunity for fans and retailers to gain insights into top products from well-known brands.

Exciting Participation Opportunities



A highlight of the event is the “Fashion Goods Grand Prize” voting contest. Visitors will have the chance to vote on their favorite products on display. The first 400 participants to cast their votes will receive a QUO card worth 500 yen, with a total of 800 cards being distributed over the two days—an incentive that adds excitement to the experience.

With a total of 79 companies participating, the trade show promises to be a convergence of the latest trends in merchandise. Everyone is encouraged to attend, engage in networking opportunities, and explore what the future holds for the fashion goods industry.

Event Details



  • - Location: 2nd & 3rd Floors, Tokyo Metropolitan Industrial Trade Center, Hamamatsu-cho (Registration on the 3rd Floor).
  • - Date & Time: June 4 (Wednesday) and June 5 (Thursday), 2025, from 10:00 AM to 5:00 PM on both days.

To gain entry, please bring two business cards and show the invitation image at the registration desk on the 3rd floor. To request an invitation email, please fill out the inquiry form on the official website and specify your request by May 30.

This event is not to be missed for anyone involved in the fashion and merchandise industries. You can find details about participating companies, venue access, and more on the official website. For any further inquiries, please do not hesitate to contact us.

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Japan Fashion Goods Association
Address: 6th Floor, Kasen Building, 6-4-18 Nishitenma, Kita Ward, Osaka 530-0047
Email: [email protected]



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Topics Consumer Products & Retail)

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