Aletta Jewelry Unveils Stunning New Collection for FW25 Season

Aletta Jewelry, renowned for its clean and minimalist designs, has released a captivating new collection for the FW25 season. This collection includes approximately 10 pieces, such as rings, necklaces, and earrings, which reflect the brand's commitment to creating timeless jewelry that transcends trends. Central to this collection are two iconic series: the Fragment Series and the Grain Series.

Fragment Series

The Fragment hoop pierce from the Fragment Series showcases a minimalistic silhouette that adds an air of sophistication to everyday wear. Crafting these stunning earrings using luxurious 925 silver, the design is a celebration of timeless style while paying deep respect to artisanal craftsmanship. Notably, the earrings are made using recycled silver, demonstrating the brand's commitment to environmental sustainability. The pricing for the Fragment hoop pierce is set at ¥22,000 (tax included), while the two-tone Duedrop Necklace is priced at ¥24,200 (tax included).

Additional items from this series include the Fragment Hoop Pierce in gold for ¥25,300 (tax included) and the Noel Chain Bracelet S for ¥22,000 (tax included).

Grain Series

Drawing inspiration from the delicate textures found in nature, the Grain bangle reflects Aletta's design philosophy beautifully. Crafted from 925 silver, this bangle exemplifies a careful balance of simplicity and impactful design, offering a subtle accent to the wrist. The Grain bangle is presently priced at ¥35,200 (tax included).

Open Heart Series

For those seeking a piece that embodies an open and genuine spirit, the Open heart hoop pierce offers a modern take on the classic heart motif. The design expresses both femininity and a substantial presence, merging delicate elements with the boldness of silver. The Open heart hoop pierce retails for ¥18,700 (tax included).

The new offerings from Aletta Jewelry are designed to cater to a diverse audience, particularly targeting women in their 20s to 40s and also appealing to stylish men who appreciate unisex designs. With this collection, Aletta emphasizes the importance of individuality, allowing wearers of all genders and ages to express themselves freely.

Aletta Jewelry aims to help individuals shine in their unique ways. Through the FW25 collection, the brand proposes a refined style and a comfortable everyday elegance.

The collection's visual campaign, basking in natural light, has been skillfully shot by Takumi Inoue, the designer behind Aletta Jewelry since its inception. Styling for the visuals has been executed by Airi Isobe, with the hair and makeup crafted by MEI from W Company. The new series will be available for purchase on the official online store and at Aletta's flagship store in Omotesando.

Store Information

Aletta Jewelry Omotesando
Address: 5-1-25 Minami Aoyama, 4F, Maison de la Mia, Minato-ku, Tokyo, 107-0062
Hours: Thursday to Saturday 1:00 PM - 6:00 PM; Sunday 12:00 PM - 5:00 PM
Closed: Monday to Wednesday
Website Store Location

Online Store Links

- Official Online Store: Aletta Jewelry Online
- New Arrivals Collection Page: New Arrivals

Founded in 2019, Aletta Jewelry is celebrated for its exceptional craftsmanship, producing high-quality silver and gold jewelry. Since launching, the brand has actively engaged with its audience through social media, opening its flagship store in Omotesando in the same year. This sophisticated showroom, reminiscent of a contemporary gallery, boasts a full lineup of collections and provides a unique shopping experience amid the vibrant atmosphere of Omotesando.