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COSRX Takes Center Stage at Paris Fashion Week

This year at the prestigious Paris Fashion Week, the renowned K-Beauty brand COSRX made a stunning entrance as the official skincare partner for the debut runway show of 424MEN. This event took place at the historic Monnaie de Paris, showcasing not just fashion but also the fusion of skincare and beauty in the fast-paced environment of high fashion. The collaboration with the global artist management agency, RAVE, was notable for highlighting how effective skincare can enhance the beauty experience, even under the pressures of live runway shows.

Elevating Skincare in the World of Fashion

COSRX's involvement at the event was evident, with a dedicated team working backstage alongside celebrity makeup artist Holly Silius from RAVE. The challenges of preparing models in a high-pressure fashion show are significant, and COSRX was chosen for its reputation among professional makeup artists for delivering visible, immediate results.

“Fashion Week is fast-paced, high-pressure, and all about performance - and that's exactly what we design our skincare for,” a representative from COSRX remarked. By supporting the backstage team at such a significant global stage, COSRX proved its products are not just effective but are also trusted by those at the forefront of fashion and beauty.

Key Products Transforming Beauty on Stage

During the 424MEN show, several core products from COSRX were utilized to prime and prepare models' skin, ensuring they glided down the runway radiantly. Here’s a closer look at the essential skincare items that helped achieve flawless looks:

• - The Peptide Collagen Hydrogel Eye Patch: A backstage hero, these hydrogel patches offer cooling relief, diminishing puffiness and smoothing fine lines around the eyes, essential for a fresh-faced appearance.
• - The 6-Peptide Skin Booster Serum: This lightweight serum is quickly absorbed and packed with rejuvenating peptides that visibly firm and hydrate the skin, setting the stage for radiant makeup application.
• - The Ceramide Skin Barrier Moisturizer: Designed to nourish, this moisturizer enhances the skin barrier while retaining moisture, promoting a smooth canvas for makeup.
• - Low pH Niacinamide Micellar Cleansing Water: Efficiently removing impurities and makeup, this cleansing water balances skin pH while preparing it for further skincare steps.
• - One Step Moisture Up Pads: Infused with Alaskan glacier water, BHA, and PHA, these toner pads provide instant hydration, ensuring skin feels revitalized and ready to absorb subsequent products.

Together, these products formed an effective skincare regimen that addressed cleansing, hydrating, firming, and prepping, allowing the makeup to be applied seamlessly and withstand the rigors of the runway.

A Growing Influence in the Fashion Sphere

This collaboration is another step toward solidifying COSRX's presence within the global fashion and beauty sectors. With an emphasis on effective, minimalist skincare solutions, COSRX caters not only to general consumers but also to professionals seeking reliable skincare under the spotlight of major fashion events.

About COSRX

COSRX has rapidly gained recognition as one of the most beloved skincare brands in America, offering powerful yet affordable solutions. The brand focuses on utilizing minimal, highly effective ingredients to ensure that each product delivers noticeable results, addressing skin's essentials without excess. Customers can find COSRX's range at various retailers, including Amazon, ULTA, Revolve, Dermstore, Nordstrom, and Target, as well as on their official website. Follow COSRX on Instagram and TikTok for the latest updates and product launches.