MikeWorldWide and Thrivent Celebrate Gold Win at 2025 Bulldog PR Awards
On July 2, 2025, the public relations landscape was significantly marked by the recognition of excellence at the prestigious 2025 Bulldog PR Awards held in New York City. Among the winners, MikeWorldWide (MWW), a leading independent public relations firm, stood out by being awarded Gold for Best Media Relations Campaign. This accolade was awarded for their remarkable collaboration with Thrivent, a Fortune 500 financial services provider known for its dedication to generosity in saving and investing.
The campaign, aptly titled "Impactful Insights: Thrivent's Surround Sound Survey Strategy," focused on amplifying Thrivent's brand visibility on a national scale while effectively reaching key local markets. What made this campaign particularly noteworthy was its foundation; it was built around Thrivent's mission to empower service-oriented lives through purpose-driven financial guidance. By weaving together data and compelling narratives, the campaign successfully fostered consumer trust and engagement through multiple media channels.
The year-long campaign encompassed strategic media relations that synced the release of national survey results with both timely media moments and cultural trends, aiming to resonate with Thrivent's target audiences. Focused discussions included important topics like the experiences of widows, the dynamics of multigenerational living, and holiday spending habits. The MWW team worked closely with real financial advisors who shared personal stories, making the data relatable and human. Additionally, localized content was crafted through oversampling and tailored outreach efforts, driving significant media coverage in respected outlets like The Wall Street Journal, Reuters, and Fast Company, as well as influential local publications within Thrivent’s priority markets.
The Bulldog PR Awards, distinguished by a judging panel exclusively composed of journalists, honor exemplary public relations campaigns and individuals. This award for MWW follows a series of recent accolades, highlighting an impressive track record of industry recognition that includes honors from the American Business Awards for integrated communications, accolades from the Shorty Awards for social-first campaigns, and the Telly Awards for both video and branded content. Moreover, MWW has been recognized by PRovoke Media as one of the Top US Agencies for its overall innovation and excellence, showcasing their capability to deliver impactful communications across varied platforms and media channels.
Founded with a commitment to reputation management and cultural relevance, MikeWorldWide (MWW) employs a team of over 200 professionals spread across North America, EMEA, and LATAM. The agency specializes in creating high-impact, data-driven campaigns that cover various sectors including technology, healthcare, financial services, and consumer goods. MWW operates with an employee-first and impact-driven mentality, continually transforming insights into influence, and striving to establish a robust reputation that translates into measurable business results.
The success of the partnership between MikeWorldWide and Thrivent showcases the power of strategic public relations in cultivating meaningful connections with audiences, reinforcing the winning combination of storytelling and data in the modern media landscape. For more details about their initiatives, visit MWW's official site at www.mww.com, or follow them on social media platforms like Instagram and LinkedIn.
The campaign, aptly titled "Impactful Insights: Thrivent's Surround Sound Survey Strategy," focused on amplifying Thrivent's brand visibility on a national scale while effectively reaching key local markets. What made this campaign particularly noteworthy was its foundation; it was built around Thrivent's mission to empower service-oriented lives through purpose-driven financial guidance. By weaving together data and compelling narratives, the campaign successfully fostered consumer trust and engagement through multiple media channels.
The year-long campaign encompassed strategic media relations that synced the release of national survey results with both timely media moments and cultural trends, aiming to resonate with Thrivent's target audiences. Focused discussions included important topics like the experiences of widows, the dynamics of multigenerational living, and holiday spending habits. The MWW team worked closely with real financial advisors who shared personal stories, making the data relatable and human. Additionally, localized content was crafted through oversampling and tailored outreach efforts, driving significant media coverage in respected outlets like The Wall Street Journal, Reuters, and Fast Company, as well as influential local publications within Thrivent’s priority markets.
The Bulldog PR Awards, distinguished by a judging panel exclusively composed of journalists, honor exemplary public relations campaigns and individuals. This award for MWW follows a series of recent accolades, highlighting an impressive track record of industry recognition that includes honors from the American Business Awards for integrated communications, accolades from the Shorty Awards for social-first campaigns, and the Telly Awards for both video and branded content. Moreover, MWW has been recognized by PRovoke Media as one of the Top US Agencies for its overall innovation and excellence, showcasing their capability to deliver impactful communications across varied platforms and media channels.
Founded with a commitment to reputation management and cultural relevance, MikeWorldWide (MWW) employs a team of over 200 professionals spread across North America, EMEA, and LATAM. The agency specializes in creating high-impact, data-driven campaigns that cover various sectors including technology, healthcare, financial services, and consumer goods. MWW operates with an employee-first and impact-driven mentality, continually transforming insights into influence, and striving to establish a robust reputation that translates into measurable business results.
The success of the partnership between MikeWorldWide and Thrivent showcases the power of strategic public relations in cultivating meaningful connections with audiences, reinforcing the winning combination of storytelling and data in the modern media landscape. For more details about their initiatives, visit MWW's official site at www.mww.com, or follow them on social media platforms like Instagram and LinkedIn.
Topics Entertainment & Media）
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